• Your goal is to spend 35 minutes per day posting on Twitter.
• Only do what’s productive.
• Your goal is to get followers off of Twitter and onto your list.

The Game Plan

1. Build your Twitter following first.
2. Then Tweet pretested content (no work).
3. Blend undercover content into your tweets that direct people to opt-in to your email list.

Build your follower list every day

1. Follow first.
2. Follow people who are interested in your topic.
3. Find people who are following other gurus, competitors, and colleagues.
4. Don’t do it all in one day…if you don’t want your account deleted.

How to find people to follow

1. Search gurus and competitor’s names.
2. Use search.twitter.com.
3. Search for people in your local area on Search.Twitter.com.

Important points about following:

1. Follow at the right times of day.  6pm – 10pm (good), weekends (better), and especially Sundays (best).
2. Important. Make sure that you have at least 10 tweets before you follow people (provide value).

Formula for Following

1. Follow 50 people a day in the beginning until you reach 500 (spread it out).
2. Give each person you added 3 or 4 days to follow you back or just delete them (ratio).
3. After you reach 500 followers, follow 10% more people each day (for example, if you have 600 followers, you can follow 60 people a day).
4. Look for quality, not quantity.

Tweet Pretested Content

1. Know the best times to tweet.
2. Tweet in “blocks”
3. Borrow content and comedy (it’s okay to get off-topic…this builds rapport).

Best Days to Tweet

1. Tuesdays and Wednesdays are the best days to Tweet.
2. Sundays are the worst days to tweet.
3. Tweet 7 days a week (you never know when people are online).

Best Times to Tweet

1. Afternoons (11am to 3pm) are best.
2. Evenings (9pm to 11pm) are good.
3. Mornings aren’t great, but still have a morning tweet block.

Tweeting in Blocks

1. One tweet has virtually no impact.
2. You will have more impact if you get into a conversation.
3. Tweet in blocks of 5-10 tweets at a time.
4. Tweet the entire block in 5-7 minutes (one tweet every 30-60 seconds),
5. The last tweet should be a promotion disguised as a content tweet.

**Don’t sync your Twitter profile with your Facebook profile.

Sources for pretested content

1. Google Alerts (search keywords, product names, etc.)
2. AllTop.com
3. StuffToTweet.com

Put the title of the article in your tweet with a (short url) link to the content.

Build a relationship

1. Tweet things you are doing.
2. Have conversations.

Undercover Tweets

1. Tweet content on your blog, which should have an opt-in offer.
2. Tweet webinar registrations (to invite to webinars).
3. Tweet to your video or email bootcamp (if you have one).
4. Your content to promotion ratio should never exceed 5:1 (1-2 promotions per tweet block).

Automate

1. Outsource
2. Use SocialOomph.com (used to be TweetLater).
3. Use HootSuite.com.
4. Use software (somewhat risky).

Sample Schedule

Monday-Friday  11a-3p  Tweet (Best),  6p-10p Follow, 9p-11p Tweet

(Tuesday is the best day to Tweet)

Saturday all day Follow (better)

Sunday all day Follow (best), 9p-11p Tweet (Worst day to tweet)